For us, a statement of purpose is not just an afterthought. It is the foundation of the entire application, including Strategy and Portfolio. We use an approach that integrates the building of the essay and the portfolio, in a way that the two can be in sync.
“Their essay development process always seems to have the strategy at its core, and the portfolio in the periphery. I managed to develop my statement of purpose without really noticing it because it was so well integrated with my entire application.”
“I enjoyed developing my essay a lot, which is something I did not expect, and I managed to learn a lot about myself in the process. The process that they use is very free-associative, but at the same time well-structured and defined by clear objectives and milestones.”